The agency Le Bonbon commissioned the Atelier Nils Rousset to design the space to launch PUMA’s new line of sneakers. We created a “Venice Beach”-themed décor, divided into three separate spaces: a showplace for the sneakers, an activity space with a roller rink, a chill-out zone. The PUMA launch took place at the Atelier Basfroi, in the 11th arrondissement of Paris.

Type de projet

Project type

Set Design, Event and Luxury

Année de création

Year of creation


Bottom view of the bar area
View of the roller rink, with the center display for the sneakers


Bar decorated in California colors
Display case for PUMA’s “Cali” sneakers


Set Design, Event and Luxury — autres projets— other projects