Guerlain Vivatech 25

For VivaTech 2025, Atelier Nils Rousset created the set design for a sensory experience conceived for Guerlain. The installation invited visitors to discover the different essences that make up the House’s creations via an interactive tablet linked to fragrance diffusers. Designed to complement this olfactory exploration, the scenography showcased the technology whilst fostering a seamless and immersive experience. The bespoke set elements structured the visitor journey and housed the interactive installations, with particular attention paid to finishes, ergonomics and technical integration.